Customer Service

Customer Service

Professional · Attentive · Always Responsive

Service Commitments

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Telephone Inquiry

130-7291-3676
Weekdays 9:00–18:00

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Online Customer Service

Taobao / Tmall / Douyin stores
Real-time answers to product questions

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Technical Service

Guidance on lacquer application · mixing ratio advice
Dedicated contact for universities and restoration institutions

After-sales Service

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Logistics & Delivery

Small items shipped by SF Express / Deppon
Bulk goods by dedicated freight line
Tracking available throughout

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Damage Cover

Free replacement for damage in transit
Apply with a photo
No need to return the damaged item

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Return and Exchange Policy

Unopened goods: 7-day no-questions-asked return or exchange
Quality problems: compensation paid first
Custom goods: as set out in the agreement

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Quality Documentation

Batch test report shipped with the goods
Certificate of production from the ICH workshop
Certificate of collection included with custom gift boxes

Lacquer is a natural material, and temperature and humidity affect how it dries. Please store it in a cool, dark place after delivery, and contact customer service at any time with questions.

Zhengdaming Traceability and Anti-Counterfeiting

Every Zhengdaming product has an origin and an identity.

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Zhengdaming Traceability

Scan the traceability QR code on the packaging to see the lacquer grove origin, tapping batch, test report and processing records — fully transparent and fully checkable.

Traceability channels: scan the code on our official website / the "Zhengdaming Traceability" menu on our WeChat official account

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Instructions for Anti-counterfeiting Verification

Genuine packaging carries an anti-counterfeiting label; scratch off the coating for a 16-digit security code, which can be verified through any of the following channels.

How to verify: the anti-counterfeiting page on our official website / the customer service hotline / the WeChat official account "Zhengdaming Official"

Sales Network

Online and offline working together — when buying Zhengdaming products, please look for our official channels.

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Online Sales Network

Official stores on Taobao, Tmall and Douyin, shipped directly from the source with authenticity guaranteed. For corporate purchasing and bulk customisation, please use the business cooperation channel.

Visit our official stores

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Offline Stores

Niuwang Raw Lacquer ICH Exhibition Hall · Longtou Village lacquer seedling base. In-store purchase, tours of the lacquer groves and tapping experience by appointment.

View our physical stores

Frequently Asked Questions

Click a question to expand the answer. For anything not covered here, please contact customer service directly.

What is the difference between raw lacquer and synthetic coatings? Why is raw lacquer more suitable for lacquerware? +
Raw lacquer is the natural sap tapped from the lacquer tree. Its main component, urushiol, dries to a film that is hard, durable, acid- and moisture-resistant, and lasts a thousand years — a natural material hard to replace with synthetic coatings. Lacquering techniques, inscribed on China's national representative list of intangible cultural heritage, are carried by natural lacquer. The drawback is that drying depends on temperature and humidity (around 25°C and 80% humidity), and raw lacquer can cause allergies, so protection is needed when working with it.
I am a beginner. Which product should I buy? +
Start with the "Chinese Lacquer Starter Kit", which contains five coloured lacquers, tools and an illustrated guide, enough to finish beginner pieces such as a round fan or lacquer beads. With some grounding in wooden bodies and cloth backing, move on to raw large-tree lacquer and tile-ash ground work. The lacquer bead handmade kit is another option — no prior experience needed.
How should raw lacquer be stored? How long does it keep? +
Seal it and store it in a cool, dark place (5–25°C is recommended), away from heat and direct sun. If a skin forms on the surface, remove the film and stir well; the lacquer is still usable. Shelf life is generally 12 months or more, and the higher the urushiol content, the more stable it is. Once opened, use it within three months if possible.
Does lacquer cause allergies? How should I protect myself? +
Some people develop "lacquer bite" (an allergic rash) on contact with raw lacquer; this is a normal reaction. Wear gloves and long sleeves and keep the workspace ventilated. If a reaction occurs, traditional remedies such as camphor lotion or Chinese chive juice may ease it; seek medical attention in serious cases. Once dry, lacquerware no longer causes any reaction and is safe to use.
What is the lead time and minimum order for custom lacquerware gift boxes? +
Hand lacquering requires each coat to cure in a humid chamber, so one piece takes about 45 days. Custom gift boxes start at 10 boxes, with logo engraving, greeting inscriptions and bespoke box design; orders of 100 boxes or more qualify for tiered pricing. We recommend ordering two months ahead to reserve production time.
Can test reports and invoices be provided for bulk purchases of raw lacquer? +
Yes. Every batch of raw lacquer can be supplied with a third-party test report (urushiol content, moisture content and other indicators). Corporate bank transfers are accepted and VAT invoices issued; universities and museums may apply for samples first.
What is the relationship between Zhengdaming and Longtou Guoqi? +
Zhengdaming is the name of the group and its flagship brand. Longtou Guoqi is the group's materials brand and also the short name of its operating company, Shaanxi Longtou Guoqi Cultural Industry Co., Ltd. The group has four brands: Zhengdaming, Longtou Guoqi, Niuwang Guoqi and Suishiji.
Is Zhengdaming a time-honored brand? +
Yes. The Zhengdaming trading house was founded in 1925 by lacquer merchant Yuan Yongling in Pingli, Shaanxi, and is now more than a century old. In 2016 his descendant Yuan Duanjiao founded Shaanxi Longtou Guoqi Cultural Industry Co., Ltd. to carry the lineage forward.
What is the difference between Niuwang lacquer, Niuwang Guoqi and the Niuwang Raw Lacquer Craft? +
“Niuwang lacquer” (literally “Ox King lacquer”) is the traditional name for Pingli raw lacquer, from the ox-head mark painted on Zhengdaming's lacquer barrels. The Niuwang Raw Lacquer Craft is a Shaanxi provincial intangible cultural heritage item, listed in 2022. Niuwang Guoqi is the group's intangible-heritage brand.
Are Chinese lacquer, raw lacquer and “daqi” the same thing? +
Yes. They are different names for the same natural material: the sap of the lacquer tree, the same family of material as Japanese urushi. Unprocessed sap is called raw lacquer; filtered, dehydrated and blended lacquer is called refined lacquer. China has used lacquer for about 8,000 years.
Why is Pingli lacquer famous? +
The Ming-dynasty Compendium of Materia Medica records that lacquer “from Jinzhou is the finest, hence called golden lacquer”; Jinzhou is today's Ankang, Shaanxi. Pingli, in the Qinba Mountains, is known as China's Home of the Lacquer Tree, and its Niuwang lacquer was a tribute lacquer in the Ming and Qing dynasties.
What does “a hundred li and a thousand cuts for one jin of lacquer” mean? +
It describes how hard lacquer is to gather. A lacquer tree must grow about eight years before it can be tapped, is tapped only in summer and autumn, and then needs rest. Farmers climb the mountains before dawn and tap tree after tree to collect a single jin (500 g).
Why does raw lacquer cure in a humid room? +
Raw lacquer does not dry by evaporation. The enzyme laccase in the sap polymerizes urushiol into a film, and it works best at about 20–30 °C and 70–85% relative humidity, so lacquerware cures slowly in a humid “shade room”.
How can I tell genuine raw lacquer from imitations? +
Natural lacquer has a distinctive sour, fragrant smell, while chemical paints usually smell of solvent; it only cures in humid conditions and dries slowly; and its film is warm and grows brighter with use. The most reliable check is origin information and a urushiol content test report. Every batch of Zhengdaming raw lacquer is traceable and comes with a third-party test report.
How should I care for lacquerware? +
Avoid prolonged direct sunlight, sudden temperature changes and scratches from hard objects. Wipe with a soft dry or slightly damp cloth, and do not use strong acid or alkaline cleaners. Lacquer grows more lustrous with use, a glow known as “bao guang”.
Can I visit the production area or join a study tour? +
Yes. The Longtou Guoqi Cultural Industry Park in Longtou Village, Pingli County, houses the Niuwang Raw Lacquer Intangible Heritage Museum and offers lacquer culture exhibits plus lacquer tapping and lacquer fan experiences. Please book in advance; see Offline Stores.

Any other questions?

Call 130-7291-3676 or reach us through the online customer service of our stores; we reply within 24 hours on working days.

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